The accountability layer for AI agents
Every action owned.
RealMandates is building the accountability layer for AI agents. Give your agents meaningful work alongside your people, set clear authority for consequential decisions, and keep every action that matters connected to a named human owner.
We are inviting enterprise teams to help shape the first release of The Mandate Engine.
Illustrative product concept
Awaiting owner decision- Mandate
- Customer-facing product launch communications
- Accountable owner
- Director of Product Marketing
- Participating agent
- Campaign Content Agent
- Responsibility level
- Draft
- Allowed work
- Prepare email copy and recommendations
- Decision boundary
- Human approval before send
- Proposed action
- Send launch message to 40,000 customers
- Decision context
- Feature claim flagged for review
Accountability record
- Mandate
- Review
- Approval
- Action
- Owner
Signals initiate. Agents execute. Humans govern.
Give agents more to do. Keep people in charge.
AI agents can identify opportunities, recommend next steps, prepare work, and carry out tasks. People provide direction, judgment, and accountability. RealMandates is designed to help both work together, so companies can expand what their teams accomplish without losing control of the decisions that matter.
Better together. Accountable by design.
People bring business judgment, creativity, experience, and responsibility. AI agents bring speed, scale, and the ability to respond as work unfolds. RealMandates is designed to help organizations combine those strengths. Give agents useful work, establish boundaries that fit each task, and reserve the decisions that matter for the people responsible for the outcome.
Who approved this, and who answers for it?
Companies are putting AI agents to work across marketing, sales, service, and operations. Those agents now draft, recommend, and act alongside your people, faster than any team can review by hand. Most companies cannot yet say which actions an agent may take without a person signing off, who approved the ones that mattered, or who is accountable when something goes wrong. That gap grows with every agent you add.
Three questions every board will ask
- 1Which actions may our AI agents take without a person signing off?
- 2Who approved the ones that reached customers, money, or records?
- 3If something goes wrong tomorrow, whose name is on it?
Give every agent a mandate
A mandate is the authority a person grants an AI agent to act, within limits they set, with their name attached.
- 1
Set the mandate.
Decide how each agent shares the work with your people: observe, recommend, draft, or act.
- 2
Approve what matters.
Consequential actions reach the right person before they happen, not in a review after.
- 3
Own every action.
Each action carries the signal that started it, the rule it followed, and the person who owns it.
Illustrative example
A discount offer that waited for the right person
A demand generation agent notices a surge of interest from 2,000 target accounts and drafts a time-limited discount offer. Its mandate lets it draft, not send. Because the offer reaches customers and affects margin, it goes to the VP of Demand Generation before anything goes out. She narrows the list to 600 accounts and approves.
- Signal
- Surge in buying intent across 2,000 accounts
- Mandate
- Draft only for customer-facing offers
- Decision
- Approved for 600 accounts
- Owner
- VP of Demand Generation
Accountability is how you go faster
Move with confidence
Give agents more room to work, because you know where the limits are and who holds them.
Answer the board's question
When someone asks who approved an action, you have the answer, by name.
Protect brand and customers
Customer-facing actions get human judgment where it counts.
Keep the agents you have
Your teams build agents in many tools. RealMandates governs what they are allowed to do, wherever they were built.
Built for leaders who answer for AI
For the executives who own the outcome
CEOs, CMOs, and revenue leaders who want AI working across go-to-market without risking brand, customers, or budget.
Governed AI for marketing →For the leaders who manage the risk
Risk, compliance, legal, and technology leaders who need to show who authorized what, and when.
Regulated industries →
I have spent my career building marketing engines, six times as a CMO. AI agents just changed what an engine can do. For the first time, the software does not wait for us. It acts. When I published Marketing Rebuilt, the question I heard most was not about tools. It was this: who is accountable when the agent gets it wrong? I am building RealMandates so every company can answer that question before anyone has to ask it. Let the agents do more. Keep people in charge of what matters.
Mark Tack, Founder, RealMandates
Read Mark's story →- Six-time CMO
- Contributor to Acxiom's $2.3 billion acquisition
- Author of three books on marketing
- Marketing faculty, DePaul University
The book behind the platform
Built on Marketing Rebuilt
RealMandates puts into software the operating model Mark Tack published in Marketing Rebuilt: an AI Marketing Engine with 10 capabilities, 100 agent-powered use cases, and one rule that holds it together. Humans govern.
Read about the book →