The book
Marketing Rebuilt
The operating model behind RealMandates. A practical guide for CEOs and marketing leaders to rebuild marketing around AI, without losing human judgment.
By Mark Tack · Published October 2026 by Tack Point Group
An engine with 10 capabilities and 100 use cases
Marketing Rebuilt lays out the AI Marketing Engine: 10 capabilities, from the scoreboard and positioning to pipeline generation and engine operations, with 100 agent-powered use cases. It ends with the rule that holds it together: humans govern.
Three ideas from the book
The canon.
Signals initiate. Agents execute. Humans govern.
The autonomy threshold.
Every agent works at one of four levels: observe, recommend, draft, or act.
The Governed Action Rate.
The share of observed, in-scope consequential AI actions that meet governance requirements, with 100 percent as the operating goal.
Why the book became a company
Readers kept asking the same question: how do we make sure this actually happens, every time, across every agent? The book describes the governance. RealMandates is being built to make it enforceable.
See why mandates matter, or meet the author on the About page.
- Six-time CMO
- Contributor to Acxiom's $2.3 billion acquisition
- Author of three books on marketing
- Marketing faculty, DePaul University