Solutions · Marketing
Govern your AI Marketing Engine
Marketing is where AI agents are moving fastest, and where one bad action reaches customers first. RealMandates lets you scale agents without handing over your brand.
Agents are already running parts of your engine
In the AI Marketing Engine described in Marketing Rebuilt, agents support 10 capabilities: the scoreboard, positioning, brand, pipeline generation, customer marketing, revenue acceleration, content marketing, product marketing, AI agents, and engine operations. That is 100 use cases where an agent could act on your behalf.
What needs a human mandate
Every customer touch.
Outbound messages, offers, and replies speak for your company.
Every dollar.
Budget shifts, bids, and spend changes need an owner.
Every claim.
Content, pricing, and positioning carry your brand's credibility.
How should people and marketing agents share the work?
A starting point many teams use. Your mandates set the final levels.
| Marketing work | Suggested starting level | Why |
|---|---|---|
| Monitoring campaign and pipeline signals | Act | Low risk, no customer contact |
| Summarizing research and win-loss notes | Act | Internal only |
| Drafting content and emails | Draft | A person approves before publishing |
| Adjusting bids within a set range | Act | Bounded spend inside a mandate |
| Moving budget between channels | Recommend | Spend decisions need an owner |
| Sending offers or messages to customers | Draft | Customer-facing and brand-sensitive |
| Changing pricing or positioning claims | Recommend | High stakes for brand and revenue |
Learn how to set levels in the autonomy threshold.
Illustrative example
A product launch email that kept its owner
A content agent drafts a launch announcement for 40,000 customers using notes from the product team. The mandate allows drafting only for anything sent to customers. The Director of Product Marketing reviews it, corrects one claim about a feature not yet available, and approves the send.
- Signal
- Launch date confirmed by the product team
- Mandate
- Draft only for customer communications
- Decision
- Approved with one correction
- Owner
- Director of Product Marketing
Run more agents with less risk
- Set how people and agents share each kind of marketing work.
- Route customer-facing and budget actions to the accountable leader before they go out.
- Report the Governed Action Rate to your CEO and board.
See more use cases, explore The Mandate Engine, or become a design partner.