The body of work
The work behind RealMandates
RealMandates sits at the end of eight years of work on how B2B marketing should run. Each of these sites explores one part of it. RealMandates is where it becomes software.
Eight years, one line of thinking
2018
The Marketing Engine
2020
The Growth Engine
2026
Marketing Rebuilt and the AI Marketing Engine
2026
RealMandates
From the signal to the owner
Each site covers one part of the journey. Follow it in order, and it ends here, with every action owned.
01 · Signals initiate.
The Signal Era
Why signals, not activity, now start the work in B2B growth.
thesignalera.com(opens in a new tab)02 · Agents execute.
The AI Marketing Workforce
How people and AI agents work together, with 100 use cases from the book.
theaimarketingworkforce.com(opens in a new tab)03 · The framework
The AI Marketing Engine
The framework behind everything, from 2018 to the AI era.
theaimarketingengine.com(opens in a new tab)04 · The blueprint
Marketing Rebuilt
The book, the Readiness Assessment, and the Build Map.
marketingrebuilt.com(opens in a new tab)05 · The builder
Mark Tack
The six-time CMO behind the work. Background, speaking, and media.
marktack.com(opens in a new tab)06 · Humans govern.
RealMandates
The software that puts the method to work, with every action owned.
Explore the platform →
Signals initiate. Agents execute. Humans govern.